SEVYN STREETER
3 PART PROMO DAY IN THE DMV
Shoe City & Reebok Classic, in a partnership with Atlantic Records & WKYS 93.9fm, teamed up with R&B Star Sevyn Streeter for a 3-part, 2-day event activation.
On Monday, March 23rd we produced a Shop and Snap Meet & Greet at our Mall at Prince Georges store location where winners engaged with Sevyn and received a pair of Reebok Classic Furylite sneakers.
On Tuesday, March 24th, On Air Radio contest winners won a chance to mix and mingle with Sevyn Streeter at the new WPGC 95.5fm Studios in SE, DC. Guests were welcomed to a catered lunch courtesy of our friends over at Carolina Kitchen, and each winner received a pair of Reebok Classic Furylites with the black pair being the crowd favorite.
Later that day, we held the final event with over 100 WKYS 93.9fm winners for a private Skate Party w/ Atlantic Records artist Sevyn Streeter at the Waldorf Roller Rink.
